Approaching and being approachable to a larger audience
Ask Me Anything (AMA) sessions are sessions in which the host (a topic expert or a thought leader) can connect to and engage with a large audience (colleagues, employers, project stakeholders) by answering questions in writing in real-time within a defined timeframe, typically not exceeding one hour. The purpose of the AMA session will determine the type of questions and audience to expect.
Use this event to:
- Show presence and openness to a larger audience.
- Present or inform about something to a larger audience.
- Share information and let others enjoy it.
- Open dialogue and interact with an audience that may not be reachable otherwise.
- Receive specific feedback from a larger audience.
- Explore new avenues of communication.
- A cast interview of a famous sitcom, Obama’s AMA
- Launching a key publication or products with main author(s) as speaker(s).
You and other collaborators
- The host: answers the questions via chat.
- Moderator: supports organizing questions (if collected in advance).
- IT-support: facilitates, manages the technology, records, and downloads the session as a transcript.
- Communication support: promotes the event, collects questions in advance (if decided), emails participants with follow-up materials, and shares the transcript (edited after consulting the expert or leader) via intranet.
Choose the right platform format for your event: video from speaker(s) only, no webcam or mic enabled for audience. Encourage the collection of questions in advance, before the event, if possible.
Questions to get started
- What is the purpose of the AMA?
- Who would benefit from participating in the session (as host and as audience)?
- Is the identified host open, willing, and prepared to participate in the session?
- Will questions need to be collected before the session?
- Is the technology you have available fit for the purpose of the event and for the number of participants in your audience?
- Does your audience have access to the technology or communication channel required for the event?
- How will you measure the success of the event?